Thanks to the introduction of live streaming on social media platforms, it is now easy to follow what
others are doing. Facebook and Instagram have benefitted a lot from this feature and Twitter is fast picking
pace on the same.
From breaking news to what’s happening across the globe, you can have a view of different
situations at the click of a button. You can also market your brand in the same way, helping people be in
the know of your developments, thus increasing your following.
Going Live
This feature may seem complicated, but it is quite easy. All you need to know is what message you want to
pass to your followers as well as anyone who comes across the recording. From here, go to your home timeline
and swipe left. Alternatively, you could tap on the camera icon. You can then tap on the live mode option
which you will find at the bottom.
There is an optional description section where you can add some details regarding the recording you are
about to show.
Some people choose to leave this space blank, especially when they are shooting the recording
for personal reasons. Suppose you are attending a football match and you want to show people what the arena
looks like as you get up-close and personal with the fans around you, having a description of what’s about
to go down will whet the appetite of your fans.
You could be covering an event and may want your followers to get a feel of the environment, and you could put this down in the description. Once you feel that you are ready and satisfied with your narrative, you can press the ‘Go Live’ option. And like that, anyone following you can see what you have in store for them. It should be fun!
When you are new to this kind of marketing, you may not want to stay live for a long time owing to jitters. Or you could make a mistake and may want to end the recording early. Or it could be that you have passed your message and are now moving on to something else.
In this case, you can tap on the stop option available on the top left section of your screen. You may touch this option by mistake, but luckily there is a prompt that comes up to confirm your actions. If you feel dissatisfied with the content, you can delete it and start anew.
Now you know how to go live, and you should go ahead and give it a try. If you still have questions regarding how to go about it, the following sections may give you that boost you need:
Common FAQs
Finding videos
There are tons of recordings on the site, and you can discover them on your search options, trends section,
and your timeline as well as in your notifications. Almost all recordings are visible. However, some people
choose to protect their accounts such that only their followers can access their recordings.
Going through
what other people have done is a great place to start, especially where you are unsure of what people want
to see in such set-ups. Also, where you are in the mood for some entertainment, and you are not looking to
go live, you can find lots of informative content online.
Sharing Options
If you want to share your content with people in other forums, it is possible. All you need to do is access the recording then tap on the share option.
Here, you can choose to tweet it to your followers, or send a direct message to your intended audience or copy the link which you can send across all platforms. When you have recorded the recording, you can choose to share it from the beginning.
Muting
Let’s be honest. Not everyone who comes across your content will have nice things to say about it. Others may even start fighting in the comments section or doing things that will take away from the message that you are trying to pass. You can choose to have a moderator who would scan the comments and mute anyone who does not add positively to the topic in discussion.
You may be covering a sports event between two top teams, and some people may feel the need to ‘trash’ their opponents or your recording, and this would thus create a negative space, which is something that you want to avoid.
Access
The good thing is that a recording is like a tweet such that it appears on the app as well as the site and you can post it to websites if you wish. Also, you can save the recording to your phone once you stop streaming by tapping the ‘save’ option once you feel satisfied with the content.
Go live today and get to interact with your followers on a more personal level. All the best!
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